Thesis Project

This miniature marketing campaign aims to break down gender stereotypes by poking fun at the ones that are the most ridiculous or widely accepted. I use the example of pink versus blue, as this concept is familiar to most people. These ideas are especially prevalent in marketing strategies aimed at children, but they are commonly used for adults as well. Ordinary products often have a version meant for girls or women that is pointlessly and stereotypically different in color or style. This thesis project aims to inspire a laugh while raising social awareness.  Included in this campaign are three posters and a series of stickers that encourage less stereotypical shopping.